Objectives/Outcomes
- Build confidence, skills and ability to deliver a consistent flow of profitable new business.
- Identify target markets/customers and select the best fit targets.
- Develop the skills required to win profitable business in new and existing accounts.
- Create and develop a structured plan for new business delivery – Sales Platforms.
- Reduce lead times for new business development.
- Make real appointments to start the new business development process.
- Put together a plan of action to drive new business.
Who should attend?
Given a one-team approach to new business development, anyone in a customer facing role and anyone who can participate in identifying and winning new business. We cover every aspect of New Business Development from identifying markets and potential clients, communications with clients, obtaining first meetings, monitoring and winning the business, through to strategic account development